Selling

There’s nothing more important than selling your property quickly, so

I’ll do everything in my power to help you get ready:

  • Offer suggestions on minor fix-ups and repairs
  • Help you set a competitive price based on what the market will bear
  • Recommend simple tips to make your home more appealing to prospective buyers

When a prospect tours your home, I will:

  • Find out what they thought and report back to you
  • Do my best to have them financially pre-qualified
  • Keep you posted on our marketing efforts
  • Advise you on any obstacles that may be standing in the way of the sale

After an offer comes in, I’ll:

  • Help you negotiate an agreement
  • Arrange the closing
  • Answer your questions every step of the way

Marketing your home

The essence of effective marketing is to aim the message directly at the people who want to hear it. I know the best ways to reach the most interested buyers and sellers, and I use them.

One of the most effective marketing resources is the Multiple Listing Service (MLS), an online inventory of all area property that has been listed by a real estate agent from any firm. I use the MLS to tell others about the sale of your property.

I also use social media, open houses, realtor tours, video and custom brochures to give potential buyers everything they need to know about your home.

Pre-Marketing Checklist

First impressions last! Prospective buyers start forming opinions about your house before they even step inside. As they approach your front door, they’re reacting to the way the exterior and yard look, deciding just how interested they are — and even how much they might be willing to pay.

A clean, well-maintained home simply is more appealing. This checklist pinpoints specific items around the home that are, or can be, the key to a successful sale. The most salable properties usually reflect attention to each of these areas. So invest time to make your home sparkle. Use this seller checklist as a guide to a faster, more profitable sale.

 

Spruce up the yard

Paint — wood, trim work, gutters, downspouts and wrought iron should receive primary attention
Front entry — all woodwork should be fresh and neatly painted, including the door if necessary. Put out a new door mat. Do a thorough weeding the pruning on any flower beds near the entry
Yard — mow and trim the yard. Weed flower beds. Remove or replace dead plants or trees. Water regularly during the growing season
Driveway, garage, carport — clean up grease or oil spots. See that the garage door opens freely and that they automatic door opener is in good working order
Fence — repair, paint or stain as necessary
Roof — remove visible debris and any tree branches bearing on the roof
Swimming pool — adjust chemicals until the pool sparkles. Store chemicals and tools neatly

Hints on housekeeping

Bathrooms — vanity, sink, faucet hardware, and mirror are focal points. So are soap residue in a shower, a moldy shower curtain, accumulated dirt in the track of a sliding shower door, soiled or missing grout
Kitchen — most buyers will inspect this area carefully. Clean the stove inside and out. Replace reflector plates on electric range tops. Don’t neglect the kitchen exhaust hood
Windows — clean windows are an absolute necessity if a house is to look its best

 

Basics around the house

Windows — repair or replace torn or bent screens. Replace any cracked or broken panes
Doors — check to see that all doors open and close freely, including closet doors and patio or sliding doors
Walls — neutral paint will pay dividends because prospective buyers will be able to envision the home as theirs…and it could be! Patch wallboard and plaster. Clean or replace air-vent covers
Floors — make sure vinyl, tile and wood floors sparkle
Carpet — keep them clean and vacuumed. If pet odors are present, clean the carpet some time before the home is placed on the market to be sure the odors have been eliminate
Decorative items — take an objective look around. Things that suit your unique taste might not appeal to others
Space — open up as much space as possible. Overcrowded countertops, cabinets and closets give the impression of inadequate storage. Get rid of items you aren’t using

 

Check mechanical and electrical features

Lights — every light socket in and around the house should have a good bulb of adequate wattage
Switches and fixtures — repair or replace wall switches, outlets, and light fixtures that don’t work. Replace broken switch plates
Appliances — those that will be sold with the home should be in good working condition
Plumbing — fixtures should be clean and in good repair
Sprinkler system — should be working properly with no defective heads

 

Tips for showings

Light — open all draperies. Turn on lights for a bright and cheerful look
Light switches — if some wall switches operate wall outlets, plug in a lamp to demonstrate that the switch works. When a buyer flips a switch and nothing happens he or she instinctively suspects a problem
Aromas — set out some fresh flowers, both for their appearance and fragrance. Be cautious of cook odors. Don’t overdo air fresheners or essential oil diffusers. They can make buyers suspicious of what they are covering up
Closets — keep doors closed expect for walk-in closets
Posters and signs — remove any signs or posters that might be considered offensive
Ashtrays — remove! Do not allow smoking in your home while it is on the market
Utility bills — have copies of the past 12 months’ bills available, or at least a written summary
Pets — if possible, have them out of the house during showings
Music — do not have the TV or music on when the house is being shown
Your presence — most buyers will not relax and closely inspect a home if the owners are present, so try to arrange to turn the home over to the salesperson